simply.clothing

Privacy Policy

Last Updated: May 27, 2026

1. Introduction

This Privacy Policy explains how simply.clothing ("the App") collects, uses, and protects your personal information. Your privacy is important to us, and we are committed to being transparent about our data practices. This policy is effective as of May 26, 2026.

2. Data We Collect

We collect the following types of information to provide and improve our services:

  • •Email Address: Used for account creation, authentication, and communication about your account and our services.
  • •Photos: Images of wardrobe items you upload to catalog and organize your clothing. These photos are stored securely and used to power app features.
  • •Contacts: With your explicit permission, we may access your contacts to enable social features such as inviting friends and sharing outfits.
  • •Usage Data: We collect information about how you interact with the App, including features used and actions taken. This helps us improve the App and your experience.

3. How We Use Your Data

We use your data for the following purposes:

  • •Wardrobe Management and Organization: To help you catalog, categorize, and browse your clothing items.
  • •AI-Powered Outfit Suggestions and Styling: To provide personalized outfit recommendations using Google Gemini AI technology.
  • •Social Features: To enable sharing outfits with friends, sending friend invites, and discovering style inspiration from your network.
  • •Service Improvement and Analytics: To understand how the App is used, identify areas for improvement, and enhance overall functionality and user experience.

4. Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data on the following legal bases:

  • •Article 6(1)(b) — Contract Performance: Processing necessary to provide the App and fulfill your account requests.
  • •Article 6(1)(a) — Consent: Processing based on your explicit consent (e.g., contact access, marketing communications).
  • •Article 6(1)(f) — Legitimate Interests: Processing for service improvement, analytics, and abuse prevention. This includes maintaining a banned users table that stores the SHA-256 hash of email addresses only (no personally identifiable information). This processing is necessary to prevent fraud, abuse, and unauthorized access to the App. The legitimate interest in protecting our service and users outweighs any privacy impact, as only hashed email addresses are retained.

5. Data Retention

We retain your personal data according to the following schedule:

  • •Account Data: Retained for the duration of your account. Upon account deletion, we delete your data within 30 days, except where required by law.
  • •Usage Data: Retained for up to 12 months to support analytics and service improvement.
  • •Banned Users Hash: Retained indefinitely. This table stores only the SHA-256 hash of email addresses and is retained under Article 6(1)(f) legitimate interests to prevent abuse and unauthorized access. The indefinite retention is justified because the hash cannot be reversed to identify individuals, and the security benefit of maintaining an abuse prevention list outweighs the minimal privacy impact.

6. Third-Party Processors

We share your data with the following third-party processors to operate the App:

  • •Supabase: Provides backend infrastructure, including authentication, database services, and secure data storage. Data shared: email address, photos, usage data, and account information.
  • •Google Gemini: Powers our AI-driven styling features. Data shared: wardrobe photos and user preferences for outfit analysis and recommendations.
  • •Apple: Delivers push notifications about outfit suggestions, friend activity, and account updates. Data shared: device token and notification preferences.

Each of these services has its own privacy policy governing their use of data. We have data processing agreements in place with all processors to ensure your data is protected.

7. Your Rights Under GDPR

If you are located in the European Economic Area (EEA), you have the following rights regarding your personal data:

  • •Article 15 — Right of Access: You can request a copy of the personal data we hold about you.
  • •Article 16 — Right to Rectification: You can request that we correct any inaccurate or incomplete data.
  • •Article 17 — Right to Erasure: You can request that we delete your personal data. You can exercise this right directly through the in-app Privacy & Data settings, which provides the primary mechanism for data deletion.
  • •Article 20 — Right to Data Portability: You can request your data in a structured, commonly used, machine-readable format. You can exercise this right directly through the in-app Privacy & Data settings.
  • •Article 21 — Right to Object: You can object to our processing of your data for legitimate interests, including the banned users hash processing. To exercise this right, please contact support@simply.clothing.
  • •Article 77 — Right to Lodge a Complaint: You have the right to lodge a complaint with your local data protection authority if you believe we have violated your rights.

8. Your Rights Under CCPA

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

  • •Right to Know: You can request information about the categories and specific pieces of personal data we have collected, the sources of that data, and how we use it.
  • •Right to Delete: You can request that we delete the personal data we have collected from you, subject to certain exceptions.
  • •Right to Opt-Out of Sale: We do not sell personal information. We do not sell, rent, or share your personal data with third parties for their direct marketing purposes.
  • •Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise any of these rights, please contact us at support@simply.clothing.

9. Global Privacy Rights

Regardless of your location, we respect your privacy rights. Many jurisdictions have enacted privacy laws that grant you rights similar to those described in this policy. If you are subject to local privacy laws that provide additional rights, we will honor those rights to the extent required by law. Please contact us at support@simply.clothing if you have questions about your local privacy rights.

10. How to Exercise Your Rights

You can exercise many of your privacy rights directly through the App's in-app Privacy & Data settings, including:

  • •Requesting a copy of your data (Article 15 / CCPA Right to Know)
  • •Deleting your account and data (Article 17 / CCPA Right to Delete)
  • •Exporting your data (Article 20 / CCPA Right to Portability)

For other requests, including objections to legitimate interest processing (Article 21) or complaints, please contact us at support@simply.clothing. We will respond to your request within 30 days.

11. Data Security

We implement industry-standard security measures to protect your personal data:

  • •Encryption in Transit: All data transmitted between your device and our servers is encrypted using TLS (Transport Layer Security).
  • •Encryption at Rest: All data stored in our cloud infrastructure is encrypted at rest using industry-standard encryption algorithms.
  • •Access Controls: Access to your data is restricted to authorized personnel and systems only. We use role-based access controls and audit logging to monitor data access.

12. Age Requirement

simply.clothing is intended for users who are 18 years of age or older. By creating an account, you confirm that you are at least 18 years old. We do not knowingly collect personal information from anyone under the age of 18. If we become aware that a user is under 18, we will promptly close their account and delete their data.

If you are a parent or guardian and believe that your child has created an account or provided us with personal information, please contact us at support@simply.clothing and we will take immediate steps to delete such information.

13. Changes to This Policy

We may update this policy at any time without prior notice. The effective date at the top of this page reflects the date of the most recent revision. Continued use of the app after any changes constitutes acceptance of the revised policy.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

support@simply.clothing